With over 40 years of expertise in luxury retail, Elmer Llanes has shaped the high-end jewelry market across Mexico and the Caribbean. Born in Mexico City and now based in Cancun, his career journey began with two exclusive boutiques specializing in premium gifts and accessories. He later spent 16 years as Commercial Manager for Grupo Ultrafemme, overseeing remarkable growth in the Mexican Caribbean’s luxury jewelry and watch market.

Building on this legacy, he founded two prestigious boutiques at Cozumel’s top cruise piers, solidifying his reputation as a pioneer in the industry. Now, with a vision to expand into the U.S. market, Amuza Jewelry stands as a testament to his dedication to excellence, bringing timeless jewelry to Miami’s discerning clientele.